Don’t be limited by platforms, create a relationship with your audience and build trust through an email list.
You might not think of email marketing as a hip topic, but it’s actually more popular than ever. It’s an inexpensive way to advertise your business and you can use the list for any number of things like sending coupons, requesting feedback or just staying in touch with people. If you’re new to the world of online marketing then this post is for you! We’ll go over what an email list is and why you should start building one ASAP!
What Is An Email List?
An email list is a group of people who have expressed their interest in your content, product or service. Lists are usually built by asking your followers, readers and customers to subscribe through a form on your website or a landing page.
The best way to get more subscribers is by providing valuable and interesting content so readers want to sign up for more of what you have to offer. In this blog post, I will highlight the importance of gathering subscribers onto an email list.
#1 Bring visitors back to your website
Email Marketing is a great way to promote your website by sending messages directly from your company’s account. These messages can include links that direct customers back to products or services they might be interested in buying as well as information updates related to those products or services. The key is consistency: make sure that these messages are sent at regular intervals so people know when there will be new content waiting for them in their inboxes!
#2 Increase revenue
Email marketing is one of the most cost-effective ways to increase revenue. It delivers a whopping £38-£48 ROI for each £1 spent, and 91% of marketers say it’s their favourite channel to use. So why do some companies still think they can get by without using this tried-and-true tactic? Well if you’re one of those people who thinks that email marketing is too “old school” or too much work for not enough results, then I’m here to tell you that you’re wrong!
#3 Build trust with your audience
Your subscribers have joined your list for a reason, they are interested in what you have to say. It’s this interest that makes them much easier to convert into buyers because it’s already clear how we can help them! Build trust with your audience by showing that you know what they want. Make sure their initial decision to subscribe is reinforced throughout your communication with them!
#4 Email is personal
One of the great things about email is that you can personalise the emails to the recipient; addressing the recipient by their name, providing content based on their previous interactions with you. Have they purchased from you before? Did they open and click through previous campaigns? All this information can be used to tailor the emails you send to them to make the subscriber feel like you understand them and their needs. Direct emails are always more personal than something pushed out into cyberspace without being specifically addressed to an individual!
#5 Get information directly to your customer
Don’t battle with algorithms to get important information in front of your customers, send it directly to their inbox. An email list is essential in communicating changes in policy, services and offerings. Use email in tandem with other channels to ensure that all your customers are aware of your big news.
#6 You own your list
Last but by no means least, If there’s one reason on this list that stands above all others, it’s this one!
With an email list, you are the data controller, your email list is the key to communicating with your audience directly without being tied to or limited by a particular platform
Platforms like Instagram and Facebook are great for building a following but there’s no guarantee that they’ll stay around forever and what if something happens such as your account being unexpectedly blocked or users leaving the platform, then what do you have left?
If you haven’t yet delved into email marketing and are overwhelmed by all the options and technology involved in growing a list I can help you get set up. Contact me today and we can have a quick 20 min chat about the best options for you and your business, or check out this blog post on getting started with email marketing.