Mailchimp is an excellent tool for bloggers and small startups, and it provides an easy way to create engaging emails powered by your imagination. However, when you start growing, Mailchimp might not be the best choice anymore. This article looks at my top Mailchimp alternative for bloggers and startups.
The free plan that MailChimp offers may be great for people looking to get started, but it does have its limitations. The level of automation does not compare to the paid plans; there is also a limit on how many subscribers you can have; Mailchimp doesn't allow you to send more than 12,000 emails per month for free and provides only ten email templates with no customization options.
If you are looking for a MailChimp alternative, then Mailerlite is the best choice. It is one of the most popular email marketing tools in the world, with over 5 million active users. I use it myself and recommend it to my clients.
Why Switch To Mailerlite?
Mailerlite is an all-in-one email marketing solution that helps bloggers and startups to send personalized, high open rate emails. There are many free MailChimp alternatives out there, but Mailerlite stands out for its ease of use, features and free-forever pricing plan, which includes automation, so you can set up those all-important nurture sequences without having to upgrade to a paid plan.
To make it super simple, Mailerlite has a tool to help you move your subscribers across from Mailchimp direct into Mailerlite.
Check out my guide on moving from Mailchimp to Mailerlite
Automation
Create Automation Workflows
Create super-simple welcome sequences or complex behaviour-specific workflows; the choice is yours with Mailerlite. Add time delays, move people to other steps or skip steps based on the reader's behaviour, didn't click the link, send it again! Didn't open the last email; move them to a different step!
What will you do with Mailerlite's automation? Did I mention automation is included in the free-forever plan!
Form Builder
Create embedded forms
Mailerlite has a form builder to help you build beautiful embedded forms for your website or landing page. It also has a WordPress plugin to help you add the forms to your site.
Create Gorgeous Emails
A screenshot of the drag-and-drop interface for building emails in MailerLite
With Mailerlite, you've got the choice between gorgeous HTML emails created with the drag'n'drop editor (pictured above) or writing simple, relatable text emails using the rich text editor (shown below).
The drag'n'drop email editor makes it easy for even non-technical types to create stunning emails; choose your layout blocks, drag them where you want them on the canvas, switch out the images and text for your own, change the colours and font to suit your needs, and you're ready to go!
Mailerlite Rich Text Editor
Landing Pages
No website? No problem!
Build your fully custom landing pages or a complete website with Mailerlite.
Build Landing Pages
I've been using Mailerlite for soming up to seven years now, and I love it. It's super easy to use; it works great with so many platforms including WordPress and Elementor. Mailerlite offers an easy-to-use drag-and-drop email builder, making it a breeze to create your emails. It accepts an RSS feed, which means you can automate sending out your new blog posts each week.
Mailerlite also offers fantastic and simple integration options, including WordPress, Shopify, WooCommerce, Facebook, Squarespace, Stripe, Zapier, and so many more... See them all over at mailerlite.com